CERTIFICATE IN DIGITAL MARKETING & AI – ONLINE

Entire course delivered online and accessible at your convenience 

The Certificate in Digital Marketing & AI is a career-focused programme designed to provide learners with a strong foundation in modern marketing practices and the expanding role of artificial intelligence.

In today’s digital economy, the ability to effectively use digital tools is essential for success in corporate environments, where data literacy, adaptability, and technology-driven decision-making are highly valued.

This programme enables school and university students to develop a valuable employability skill alongside their academic studies, enhancing their competitiveness in the job market. For those already working in front-line roles such as customer care or entry-level marketing positions, it creates pathways to higher-paying opportunities and career progression. It also equips learners with the practical skills needed to pursue freelance and work-from-home opportunities, offering greater flexibility and additional income potential.

Delivered as a well-structured online programme, lecture recordings are provided to support flexible learning, allowing students to study at their own pace and convenience. The course combines solid theoretical knowledge with hands-on practical experience and real-world applications, ensuring learners are fully prepared to enter the workplace with confidence.

Who Can Benefit from This Course?

This programme is designed for:

      • Students, school leavers, and undergraduates
      • Working professionals looking to upskill or transition careers
      • Aspiring freelancers who want to build a digital skillset

It is ideal for individuals interested in digital marketing and AI who are looking to start a career in marketing or begin a freelance journey. No prior marketing or technical knowledge is required.

What Will You Learn?

      1. Understand digital marketing fundamentals and core strategies
      2. Plan and manage social media content effectively
      3. Use AI tools for content creation and marketing tasks
      4. Design chatbot systems for customer interaction
      5. Analyse marketing data to make informed decisions
      6. Plan and execute successful marketing campaigns
      7. Understand the basics of marketing automation
      8. Create engaging digital content for different platforms
      9. Apply influencer and user-generated content strategies
      10. Build and present a complete AI-powered marketing campaign

 

Course Content 

Module 1: Introduction to Digital Marketing & AI

      • Learn the fundamentals of digital marketing and how AI is used in modern marketing strategies.
      • Gain practical experience by analysing real brands and identifying their marketing approaches.

Module 2: AI and the Digital World

      • Understand how AI works and its role in transforming digital marketing and customer engagement.
      • Explore AI tools and create basic marketing content while comparing traditional vs AI-driven methods.

Module 3: Social Media Marketing Strategies

      • Learn platform-specific strategies and how to plan content for target audiences.
      • Develop a weekly content plan and design posts while building a brand concept.

Module 4: Influencer Marketing & User-Generated Content

      • Understand how influencers and user-generated content impact brand success.
      • Create mock influencer campaigns and develop UGC-based promotional ideas.

Module 5: AI in Customer Interaction

      • Explore chatbots and conversational AI in customer service and engagement.
      • Design chatbot flows and simulate real customer interactions.

Module 6: Data-Driven Marketing

      • Learn how to collect, analyse, and use marketing data effectively.
      • Work on customer segmentation and create basic performance reports.

Module 7: AI in Marketing Automation

      • Understand how AI supports automated marketing and decision-making.
      • Plan automated processes and develop mini campaign strategies using AI tools.

Module 8: Future Trends & Capstone Project

      • Explore emerging trends like AR/VR, Web3, and the future of AI in marketing.
      • Develop and present a complete AI-driven marketing campaign and portfolio.

Medium: English Medium

Open to All

Duration: 4 Months

Delivery: 100% Online (Learn from Anywhere)

Standard Duration: 4 months (online).  Tuesdays and Thursdays 7.00 pm to 9.00 pm

Commencement: Tuesday, 22nd September 2026

Course Registration Fee: Rs. 5,000

Course Fees :

      • Option 1: Paid in 2 installments: Rs. 15,000 a month x 2
      • Option 2: Paid in Full at the start: Rs. 28,000

A Social Security Contribution Levy (SSCL) of 2.5% would be charged on all the above fees.

Please call for more details: (+94) 117 181 111 / (+94) 77 220 4101 / (+94) 71 272 4425