BA (HONS) MARKETING MANAGEMENT DEGREE

Awarded by University of Northampton, UK
Recognised by University Grants Commission – Sri Lanka 

In today’s fast-evolving business landscape, marketing has become a highly professional, innovative, and analytical field. Employers now demand marketing professionals who combine creativity with technical expertise and a global perspective. For individuals with an outgoing and ambitious mindset, marketing offers an exciting and rewarding career path. The Northampton Marketing equips students with the skills and knowledge to thrive in this dynamic industry, ensuring they stand out in competitive job markets.

A standout feature of the program is its guaranteed internship placements for all undergraduates, providing hands-on industry experience and opportunities to apply theoretical knowledge in real-world settings. Alongside practical learning, students study key subjects such as brand and product development, consumer behavior, digital marketing, sustainability, and global marketing strategies. These areas prepare students for high-demand roles in branding, market research, digital advertising, and more.

By emphasizing creativity, technological expertise, and leadership, this degree prepares graduates to excel in an international marketing environment. Equipped with a strong foundation in innovation and strategy, students emerge as versatile professionals, ready to drive growth and success in a rapidly changing global market.

Course Content

Year 1

  • Business & Business Environment
  • Marketing Processes and Planning
  • Human Resource Management
  • Leadership and Management
  • Accounting Principles
  • Managing a Successful Business Project
  • Digital Marketing
  • Business Law
  • Innovation & Commercialization 

Year 2

  • Business Strategy
  • Organisational Behaviour
  • Developing Individuals, Teams and Organisations
  • Integrated Marketing Communication
  • Global Business Environment
  • Principles of Operations Management
  • Understanding & Leading Change
  • Marketing Research Project

 

Final Year

  • Principles of Marketing Management
  • Advertising
  • Digital Marketing
  • Global Marketing
  • Luxury Brand Management
  • Research Project

Programme Structure:

The entire Degree will be completed in 3 Academic years.  Students are required to study 15 core modules during the first 2 Academic Years. On completion of this segment, Pearson Assured International Diploma in Business and Management will be awarded. Thereafter, students will be registered with the University of Northampton UK for the Final Year of BA (Hons) Marketing Management Degree, which involves 6 modules including a project.

Entry Requirements

– GCE (A/L) 3 passes – any Stream with English and Mathematics at O/L OR
– GCE (O/L) with a Degree Foundation Course OR
– Certificate in HRM / Business Management from HRMI / IPM / NIBM OR equivalent OR
– GCE (O/L) with English & Mathematics and 2 years work experience

Study Modes & Schedule

📌 Full-time Degree Studies: Physical Attendance
📅 Tuesday – Friday | 9.00 AM – 1.30 PM
      Commencement: 05th June 2026

📌 Part-time Degree Studies: Physical Attendance
📅 Sunday | 8.45 AM – 5.00 PM
      Commencement: 07th June 2026

📌 Part-time Degree Studies: ONLINE
📅 During the First 27 months: Saturdays from 4.00 pm to 8.00 pm & Last 9 months Sunday from 8.45 am to 4.30 pm
      Commencement: 30th May 2026

Duration: 3 years
Medium: English
Location of Study: UNISTEM – Colombo 05

Standard Fee:

Course Registration Fee: Rs. 40,000 (Inclusive E-library Fee)

University Registration Fee: GBP 750 – To be paid at the beginning of 24th month from the course commencement (Direct payment to the university by the student)

COURSE FEE :

Full-Time – On campus Part-Time – On campus Online
Year 1 Rs. 30,000 x 12 months Rs. 30,000 x 12 months Rs. 22,500 x 12 months
Year 2 Rs. 40,000 x 12 months Rs. 40,000 x 12 months Rs. 22,500 x 12 months
Year 3 Rs.40,000 x 9 months Rs. 40,000 x 12 months Rs. 22,500 x 12 months
TOTAL Rs. 1,200,000 Rs. 1,320,000 Rs. 810,000
    • Social Security Contribution Levy (SSCL) of 2.5 % would be charged on all above fees except for direct payments made by students to the University

Online students may be required to attend exams in person during their final year, depending on the specific requirements set by the university. 

Merit-based scholarship scheme

At UNISTEM, we believe in recognising and rewarding academic excellence. Our merit-based scholarship scheme is designed to support high-achieving A/L students by providing financial incentives that make quality international education more accessible. If you’ve worked hard for your results, this is your opportunity to turn your achievement into a valuable head start for your future.

This offer is only applicable to students who completed their A/L examination in 2025/26.
This offer is not applicable for online studies.

Scholarship:
Grade A: Rs. 100,000 Scholarship
Grade B: Rs. 75,000 Scholarship
Grade C: Rs. 50,000 Scholarship

Please call for more details: (+94) 117 181 111 / 77 220 4101 / 71 272 4425